Super Bowl Sale 2026

The Super Bowl is one of the biggest television events of the year in the United States, and retailers capitalize on the occasion with major sales on TVs, home theater equipment, and party supplies. Super Bowl LX (the 60th edition) is expected to take place on February 8, 2026, and the week leading up to the game is traditionally one of the best times of the year to buy a new television. Best Buy is the dominant retailer for Super Bowl sales, offering aggressive discounts on large-screen TVs, sound bars, and home theater systems. The retailer historically uses the Super Bowl as a launchpad for its TV clearance, discounting models from Samsung, LG, Sony, and TCL by 30-50%. Premium OLED and QLED TVs that were priced at a premium during the holiday season see some of their lowest prices of the year during this period. Walmart competes with its own Super Bowl promotions, focusing on value-priced TVs from brands like Hisense, TCL, and Onn. Walmart also discounts party supplies, snacks, and beverages — recognizing that Super Bowl Sunday is one of the biggest food consumption days of the year. Party platters, chips, dips, and beverages see notable markdowns in the days before the game. Amazon runs concurrent Super Bowl promotions, discounting streaming devices (Fire TV, Roku), sound bars, and TVs. The retailer also offers deals on snacks and party supplies through its grocery delivery services. Amazon's TV deals tend to be competitive with Best Buy on mid-range models, though Best Buy typically wins on premium brands and in-stock availability. The Super Bowl sales period is particularly notable for TV deals because it represents a mid-year clearance opportunity. Retailers use the event to clear out inventory from the holiday season and make room for new models that arrive in the spring. This means shoppers can find excellent deals on previous-generation models, though selection may be limited. Beyond TVs, the Super Bowl sales period is a good time to buy sound bars, streaming devices, and gaming accessories. Best Buy often bundles TVs with sound bars or streaming devices at a discount, while Amazon offers bundle deals on Fire TV products. For shoppers who missed Black Friday TV deals, the Super Bowl sales period offers a second chance at similar pricing. It's worth noting that while TV deals are excellent during this period, the selection may be more limited than during Black Friday. Shoppers looking for specific models or sizes should check availability early, as popular configurations sell out before game day.